Columbus – An innovative marketing campaign at Mount Carmel Health System has been honored with the “Best of Show” award during the annual Healthcare Advertising Awards.
The “Because of You” campaign launched in January of this year and focuses on the health system’s driving force behind its mission of providing high-quality patient-centered care in central Ohio. With a clear and concise message that “You” are at the center of everything we do, the campaign has resonated with both the public and the associates and physicians at Mount Carmel.
“We’re extremely proud of the way this campaign has connected with not only our patients but our physicians, nurses and associates,” said Robyn Morton, Director of Marketing at Mount Carmel Health System.
Morton also stressed that this effort is more than a marketing campaign.
“It tells our story in a truly personal way and demonstrates what makes Mount Carmel a truly special place to work and receive care,” said Morton.
The Healthcare Advertising Awards are the largest healthcare advertising competition in the United States, drawing nearly 4,000 entries from across the country. Out of those entries only 16 received the distinction of “Best of Show.”
Each campaign was judged on its creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.
Mount Carmel received the award on April 25. More information about the “Because of You” campaign is available online at mountcarmelhealth.com/because-of-you.